Sigh... It's a long story.
This idea came to me in the wee hours one night, and immediately kept me awake for several more hours. I tried to get away with just asking Siri to make a note:
"Make a note. 'Accept blackness in exchange for photos.'"
*Siri confirms the note. I close my eyes.*
[Kirk Franklin voice] But wait a minute--I ain't through.
Two hours later, it's 5am, and I'm combing all the relevant social media sites as well as GoDaddy for unused user names and URLs.
I wrote the longer version of why on Medium. Click the title for a bit more insight on my thought process.